Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. There’s a difference between blogging, and having a company blog that you update so often. Or that consumers believe that blogs are the most useful form of content

Sysomos 88

Sysomos Hubspot SEO ROI 88