Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. . …launching a corporate blog.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. See you there? More about this blog here.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

Badge 201

Badge Disqus Web 2.0 Retail 201