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Harp Interactive

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics

Analytics Social Media Trendrr Digg

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. Many companies are allowing consumers to browse and purchase directly from their Fan-page (ex: 1800-Flowers). Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities. FB is planning on making its core apps (email etc.)

Social Graph

Social Graph Statistics Facebook Nielsen

Harp Interactive

You Can’t Manage What You Can’t Measure! Social Media Analytics

Facebook Updates that May Warrant a Marketing Plan Tweak!

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