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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

CSR 180
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Listen here ). Oh… the thick irony.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR. Listen here ). Oh… the thick irony.

CSR 126
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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. Nestlé – A worst case senario We all know how fast scandals are traveling. They made things get even worse.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. Try to return something to your own company.