How Do You Build A Brand? Start by Asking What Drives Human Behavior
Waxing UnLyrical
JULY 12, 2018
As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Five words.
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