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Community platforms do not equal community

SocialFish

The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. The slides are below.

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7 Skill Sets for Nurturing Open Community

Convince & Convert

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. Skill sets for a social organization. Open Community is a moving target. Content curation. Conversation.

Skills 126
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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Why or why not?

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Link Love Monthly: Best of September 2010

SocialFish

Technology is just a tool… but are you skilled with it? How To Be The Jack Bauer Of Your Company (Adam Singer). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ).

Analysis 165
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Why or why not?

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales.

Skills 80