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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. Social monitoring requires using specialized tools to gather qualitative and quantitative data. Businesses should set up social monitoring streams with their brand name as a keyword.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Lisa Larranaga Denten is the social media manager of Cision US.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Film interesting and fun moments of the event. Huffington Post ( @huffingtonpost ).

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Film interesting and fun moments of the event. Huffington Post ( @huffingtonpost ).

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7 Instagram Rumors That Even Smart Social Media Managers May Believe

agora pulse

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now.

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6 Influencer KPIs to Track for Every Campaign

Keyhole.co

Brand name & Hashtag Mentions – How many times was your brand name or campaign hashtag mentioned during the campaign period? For real-time tracking of hashtags and mentions, you can use Keyhole. . Social Engagement. Mentions are a strong indication that your campaign is working. Referral Traffic.