article thumbnail

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

article thumbnail

What is a brand community and how to build a successful one

Sprout Social

For example, how will a brand community help marketing, support, sales? Choose a community platform. There are several different options when it comes to creating your brand community’s home base. Communities can also be built through a hashtag, similar to how photo editing app A Color Story has done.

article thumbnail

Audiences or communities? Defining the new social media landscape

Sprout Social

This top-down distribution approach is a hallmark of audience-based platforms. Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions. Keeping up with your community. There are few passive observers in a community. Everyone has a role.