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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

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Audiences or communities? Defining the new social media landscape

Sprout Social

As platforms and the preferences of those using them change, so too should our working definition. Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates.