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Why You're the Key to Social Media Success

Convince & Convert

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. Great post!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might. If you can control the constraints of a system, you can influence the order within that system.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.