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The Tune-Up Of TV

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I watched the series on my iPad. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. So, what's it going to take for us, as the marketing community, to re-think TV advertising models? telecommunications.

Nielsen 95
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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket. Look no further than the iPad for proof of this.

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Social Media During Emergencies

Akamai Marketing

Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world. This very simple step would increase ability to follow accurate sources of a story.