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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. Their social media community manager was on Twitter personally and sending a couple of messages relevant to the current emergency was just part of the thought process. I’ve really been thinking about this lately. Why was this?

Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. the article in full to learn more about building world-class communities. Have an account?

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Open Community Case Study – Empowering the Periphery


This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Open Community

Open Community Case Study – American Library Association


This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Open Community

Social Commerce And The New Consumer

Twist Image

It's everything from smartphones and iPads to connectivity and connections. Consumers are interested in much more: content, community, conversation, bragging, mobility, sharing, connecting with their peers, etc. community content conversation ecommerce ipad keynotepresentation media mobility oneclickshopping publicspeaking radian6 sharing smartphone social2011 socialcommerce socialconsumer socialmedia socialmediamonitoring technologyTags: community. The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media. content. media.

Mobile Positioning: A Business Must

Webbiquity SMM

Apps, games and videos must be developed for Androids and iPads, as well. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products. Guest post by University Alliance. Mobile access to the web has surpassed browser usage. In fact, by 2015 more U.S. Still not convinced?

3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

But even more important could be the new 3D Printing App for the iPad – 123D Catch. That’s right – you can fully scan any real world object with your iPad and use that captured image to output via a 3D printer. Already people are starting to travel with 3D Printing solutions in cars , allowing them to reach any community which might have a project for them.

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

When we started Twist Image in 2000, the vision was to help the marketing community understand and embrace the power of the Internet. Look no further than the iPad for proof of this. marketing community. Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? " Still, it is hard to argue that every business is now a digital business. Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? Part 1 ).

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

Twist Image

Pushing the brand further, TED is now a global community of people with the same interests as the foundation's tagline: "ideas worth spreading." Are you worried about your kids because they're spending too much time on their Xbox or iPad playing video games? global community. It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. Like to read?

Expect Big Changes At Facebook

Twist Image

When you have over 800 million users (and closely approaching one billion users), any move (big or small) will ruffle feathers and create backlash within the user community. While many people simply access Facebook via the web browsers on their iPad and tablets, having a native app that works with a touch navigation (and all of the powerful and different usability that comes along with it) is going to become a much more important component of how Facebook evolves. user community. Most companies change dramatically after their initial public offering. Not at all. Mobile.

iPad scam on Facebook

Laurel Papworth

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. By the time Facebook deletes the page, the community will have warned each other. I’d join anything for an iPad. Have a read of those 679 comments.

Ask Fans to Unlike Your Facebook Page


Let’s say you neglected advice about giving away an iPad to grow your community. Further more they won’t help generate organic conversations or build the community. For a community manager, it is extremely difficult to take on a Page that has an iPad-based community – it can be done, it just takes time. Ask for unlikes? Blog Kelly Rynard

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Apple iPad deliveries in Australia TNT

Laurel Papworth

Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? Santa Steve Jobs should be with an iPad. Can you please find my iPad and tell it that I love it and we’ll be together soon? examples.

And In The End.

Twist Image

From smartphones and Kindles to iPads and laptops. How many people do you know who started a Blog, a Facebook page, a LinkedIn community or many other things that they simply dropped or got bored with? online community. amazon apple blog brand businessbook consumer corporateladder criticalthinking economicvalue editor facebook innovation ipad kindle laptop linkedin longevity marketing marketingcareer marketingindustry marketingprofessional onlinecommunity podcast publishing sciencefiction selfdrivingcars smartphone technology twistimage wiredmagazinewho knows?).

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Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. citizen journalism online community. It's no longer about sending people to your website. That world has not only changed, but it's gone.

Six Links Worthy Of Your Attention #284

Twist Image

Here is Bret Victor (the designer of the prototypes for the iPad , and collaborator with Al Gore on his climate book, Our Choice ), outlining what we - in the tech community - can start doing to deal about climate change, what he calls (and I would agree) 'the problem of our time'." ipad. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . The Four Horsemen of Gentrification - Timothy McSweeney's. So tight, it pinches a bit. Worry Dream.

Pinterest And Instagram Make Shopping Easier


By the end of the month iPhone and iPad users (coming soon for Android and desktop) will be able to purchase more than 2 million products just by the touch of your pinning fingers. I obviously have a personal interest in these new functionalities, but as a community manager, I’m also excited about the opportunities this presents the brands we work with. Learn more. Learn more.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

I plonked myself down in the front row, iPad at the ready, to listen to Daniel McPherson ( danmc ) talk about socialising the business with Sharepoint. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. This is a absolutely hideous yet interesting problem for me in communities.

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

But it’s not as easy as just tweeting “who wants to win an ipad!?” This is a place for you to be creative, and most social media contests are far too obvious here (see “win an ipad” above). So, if you sell fishing gear give away fishing gear as a prize, not an ipad. Community Management. Original image from Facebook? Instagram?

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Holy Cow! Apple iOS 5.0.1 Resolves Some Crashing Issues With The iPad

SocMed Sean

After updating my iPad to iOS 5, I converted my previously bulletproof tablet to a hunk of junk that crashed almost every time I loaded up Mail, Safari, StumbleUpon and EverNote. Basically, everything I loved about my iPad had crashed and burned…and my faith in Apple was shaken. In case you haven’t been following along, here are the links to the articles: iOS5 Cloud Services Causing Crashes On iPad 1 – Not Resolved Should I Upgrade My iPad To iOS 5? Apple Support Discussions – Online Community Management Gone Bad Here’s the good news, though.

YouTube Symphony Sydney Opera House

Laurel Papworth

YouTube Symphony Sydney Opera House Online Community Makes Music! We streamed the YouTube channel live to an iPad so we could listen to the music and watch what was happening inside The Sydney Opera House, while sitting at tables and chairs of a closed restaurant, out of the rain, across the water. by Gary Hayes. last night for the Youtube Symphony. Yet strangely it was.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Everyone on Twitter and Facebook and Zeebox are shouting at the players, the contestants, through smart device 2nd Screen Apps on their iPads, Androids. Do you advertise on the TV or the iPad? Imagine the big game is on.

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Six Links Worthy Of Your Attention #137

Twist Image

As someone who reads my books exclusively on my iPhone (occasionally on the iPad ), I tend to act like a market of one , instead of looking at the bigger picture. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Quora. "One of the things I love about the Internet is the transparency. " (Alistair for Hugh). amazon.

The Tune-Up Of TV

Twist Image

I watched the series on my iPad. So, what's it going to take for us, as the marketing community, to re-think TV advertising models? advertisers appletv bbc cable computer digitaldownload dvd dvr internetadvertising ipad itunes mediacompany mobile movie musicindustry netflix nielsen productplacement satellite sherlock sponsorship telecommunications television televisionadvertising televisionbroadcaster traditionaladvertising traditionaltv traditionaltvservice tv tvcommercials tvprogramming video yahoonewsHow do you define TV? I bought the series on iTunes. What made it TV?

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

You don’t have anyone talking about user adoption and community management on the team from the very start. You’re talking about giving away iPads and candy bars to get people to use it. e2conf community management conference E20 enterprise20 firewall santa clara social business social media user adoptionWatch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. Similarly, simply adding the latest Enterprise 2.0 or Social Business software. Enterprise 2.0

Taking Your Blog Post Series on the Road

Waxing UnLyrical

Add: Add more screen to an iPhone and you get an iPad. Nick Kellet is co-founder of the social curation platform Listly , that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Guest post by Nick Kellet . Innovation often comes from combining or subtracting or inverting existing ideas or processes.

Social Media for Training Departments in Companies

Laurel Papworth

The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Deloitte’s use “reverse mentorship&# – older senior staff train younger members who in turn train the older staff on social media tools and iPads etc. Training for Corporates is changing… Corporate Education Event Online Communities social media social networks Australia corporate training Course Facebook online Training Twitter workshop

3 Proven Ways to Dramatically Improve Website Traffic


You have a community of interested people. Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. Some tips:: Write about “human” topics. You have authority.

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Fetching Friday – Resources, iPad Contest & Third Tribe Benefits


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, the last few days to join Third Tribe at a good rate, and an easy iPad contest. Let’s Win an iPad Together! If you want an iPad as badly as I do (and that is pretty, desperately bad), then let’s help each other. There is a contest to win an iPad that is pretty simple – fill out a form, favorite and comment on a Youtube trailer for a realtiy TV show (like the Real World but with people trying to start a business), and subscribe to a Youtube channel. Facebook.

Winners of Mashable Awards


Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Best New Gadget: iPad. Technorati Tags: baratunde thurston , Cirque de Soleil Zumanity stage , communities , event , January 6 , Las Vegas , Mashable Awards , Mashable Awards Gala , services , Winners. Best Music Discovery Service: Fizy. John Cena.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Truth About the iPad April 8th, 2010 |Written By: Jay Baer | View Comments Tweet Are you old enough to remember when the TV remote control was invented? After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. The iPad is not a computer.

Five for Friday: Labor Day Edition

Jeff Esposito

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. South Carolina woman scammed thinking she bought iPad – but turned out to be block of wood – OK well I though the Carolinas could never be out done by this Miss America gem , but what more can you say about this?

The Art of Visual Storytelling

Peg Fitzpatrick

Telling your own unique story connects people with you and helps you grow your community. Adobe Spark – I’m a brand ambassador for Adobe Spark because I love using their app on my iPhone, iPad, and desktop to create fantastic graphics, animations, and even videos! I presented this keynote at BarkWorld and I thought you’d enjoy it too! Visual storytelling resources.

Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. It’s time we wean ourselves – and our stakeholders – off of like campaigns driven by meaningless iPad giveaways. facebook brand communities bulbstorm facebook fan pages fan engagement Guest Posts Matt SimpsonGuest post from Matt Simpson , interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Disagree?

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Why Twitter Hashtag Infographic Fails

Ari Herzog

For instance, click through hashtags for the Subaru #Impreza , the Apple #iPad , the #Lenovo computer brand , the Boston #RedSox baseball team , and the clothing company #Levis. AriHerzog is a digital marketing and government professional seeking a position in community affairs. Twitter launched this infographic on August 21, 2013. Mashable and other sites spread it the following day.

The 21 Best Content Curation Tools

Webbiquity SMM

Sample review: “If you want to build a list that can easily be updated and voted on by your community use” — RazorSocial. Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. 2) Pocket. 8) Curata.

Content Marketing Is Nothing New

Janet Fouts

John Deere’s The Furrow gets well over a million views per month ( and now has a beautiful iPad app to boot. Explore more infographics like this one on the web’s largest information design community – Visually. I came across this infographic that perfectly explains it. Geez, can anything that dates back to 4200 B.C. be called new? Brilliant.

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5 Reasons I Think Facebook Is On The Decline

Jason Yormark

While I have not experienced their mobile apps outside of Apple devices, their iPhone and iPad apps are horrendous. Have you ever heard anyone ever say something positive about Facebook when it comes to customer service, feedback consideration or anything when it comes to community interaction? Yes, managing 950 million users is a daunting task, but I’ve never really understood why Facebook never considered a world class community set up like Dell’s IdeaStorm or My Starbucks Idea. Crazy right? The fact is, no one is bullet proof. Their Apps Are Terrible.

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Freelancer – $25k in Australian social media competition

Laurel Papworth

We also have US$2,000 and an Applie iPad to give away for the people’s choice for the Most Marketable Video. Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!) link].