No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Not only did the fans get custom visual messages back, but they also asked the community for help in reaching out to @Staples. Bonus points?
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