Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 185

Vocus Alltop Message Boards Klout 185

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Share this on Technorati. Tweet This!

Press Release 195

Press Release Tools Tips Vocus 195