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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I especially like your last point — if social media has changed anything, it's changed the definition of influence. Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner.

Twitter 257
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. I enjoyed your comments. David – thanks.