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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

Scott says people were even coming into the H&R Block retail stores offering words of support, letting their local tax professionals know that they believed in them. Geotagging might be a lucrative place for Facebook to concentrate its mobile advertising efforts. ” segment on the Social Pros podcast a few months ago.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

RT jaybaer [link] [link] Jeff Dickey-Chasins Ignore Foursquare at Your Peril – An Analysis of Potential [link] <–interesting article.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them. Focus on building your brand, audience, and community. That could mean entertainment value, pearls of wisdom or motivation, or the opportunity to connect with a community. No shortcuts here.