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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Interesting read.