Janet Fouts

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Getting real engagement on your Facebook page

Janet Fouts

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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Is Brand Engagement Over on Facebook?

Janet Fouts

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? OK, so we should pay for ads anyway right? Many argue that it’s ridiculous to expect to get a free ride on any online service and I support that. Word of mouth?