Firebelly

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Story And Conversation: Pin It To Build A Brand

Firebelly

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” Why It Works: It exposes customers to specific products the brand is trying to push, similar to a features column in a fashion magazine. Chris March is an outlandish fashion designer made famous on Project Runway.

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When Silence Is Golden On Social Media

Firebelly

While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm. military possible intervening with the ongoing crisis in Syria.

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SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

95% of unhappy customers never complain in a form or fashion the business can find. .” Let’s get to the questions! Why are haters important? Jay: Two reasons. First, because you can find them. So, the 5% who complain are raising their hands. This gives you the change to find them, hug them, and keep them.

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