Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 131

Social CRM Influencer Klout Social Media 131

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 126

Social Media Marketing Social CRM Consultant 126

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 124

Twitter Metrics Social CRM Consultant 124

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. Help your client understand that their social media efforts can not be measured by a single number or a website. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. Pricing is quite reasonable for RowFeeder.

Social Media 118

Social Media Strategy Analysis Reputation 118

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. It doesn’t get any more authentic of an experience than that. Online is always great, but it will never replace real life experiences.

Influencer 121

Influencer Ustream Authentication Social CRM 121