Small Business Mavericks

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What Is Social Authority?

Small Business Mavericks

It’s how people view you on Facebook, Twitter, and LinkedIn. It also has to do with communities and groups you may be a member of. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond.

Klout 101
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Online Coupons For Small Business – The Good, The Bad And The Ugly

Small Business Mavericks

Group deals do need careful attention. Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. The particular deal in question was a $15 coupon for $30 of product. Groupon charged $7.50 leaving the retailer with $7.50