Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) But where do you start? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

While there is some dispute in the PR community about AVE, it is still the most widely used. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. AVE: Advertising Value Equivalent is something that PR professionals have been using for years.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 19, 2011

You know, like the day Google+ was announced (and they didn’t warn you). But it isn’t just about timing your post, its about timing the communication around the post. I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. Timing: Let’s face it.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

JANUARY 8, 2013

Thanks to the democratization of publishing that the internet has created, according to Eric Schmidt Google CEO, we’re creating more content per day than we did throughout human history up through 2003. Go where you can stand out with the right community. It might not be Facebook. But this is not a Facebook rant.

Social Media 198

Social Media Marketing Social Networking Communities 198