Jeff Esposito

JANUARY 30, 2013

Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players. 2) Make it relevant – customers in your community want to know that you are relevant.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. They found a way for LinkedIn to make their jobs easier (think Pinterest and women).

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 20, 2011

Reading the paper during the latest storm in the Boston area, I came across an interesting job listing for a PR person in the Department of Winter that read: WANTED – PR pro with 3-5 years experience to serve as manager of communications and community in the department of Winter.

Travel 24

Travel Hashtag Communities Blogger 24

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media. How many times has it been asked of you?

Policies 32

Policies Travel Social Media Consultant 32