Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Convince & Convert

JULY 13, 2012

I think that Facebook wants to be embedded on every website in the Internet. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : This will get the LinkedIn “best answers.” Jay : Oh, I agree. Eric : Yeah, yeah. Jay : Exactly.

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Banking Mobile Team Social Media 113

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Your Community Is Key. Social signals are beginning to matter more than ever in SEO, which is why a content marketing strategy is only as strong as its community. Unfortunately, probably not.

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Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

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Types Content Diagrams Posterous 60