SocMed Sean

SEPTEMBER 26, 2012

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. What this signals is that Salesforce is serious about social media.

Radian6 278

Radian6 Social Media Engagement Marketing 278

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

Social Media 125

Social Media Strategy Foursquare Social CRM 125