Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Seems like some pretty good reasons to start looking at some numbers, no?

Analytics 85

Analytics Social Media HootSuite Metrics 85

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

APRIL 27, 2020

To see how Optimal Send Times can take the guesswork out of adjusting your content calendar, test out a free 30-day trial of Sprout Social. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Boost traffic and search visibility Sharing high-quality content on social media is a great way to drive traffic to your website.

Social Media 84

Social Media HootSuite Marketing Health Care 84

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. During A/B testing, only a portion of your audience sees each test. Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145

Proactive Report

DECEMBER 2, 2013

Here’s one example of how it is being done in the health care sector. Build an engaged community. Increase communication. Deliver content that has value for your audience. Advocacy – recommendations from your community of fans and customers. Traffic to blog, community, website, newsroom content.

ROI 69

ROI Case Study Health Care Insurance 69

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. Do you need to craft content around your relief efforts, or new operational policies?

Social Media 145

Social Media How To Policies Team 145