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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ). Spiro et al.

Skills 207
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. The actual reach of Twitter is actually double the user base.