Convince & Convert

SEPTEMBER 21, 2010

(based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). I built my network on chicken appetizers and Bud Light. Every week.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

JULY 7, 2010

Here are some rules of thumb to consider when considering a social media marketing strategy: Engagement is Everything I can’t stress it enough: social media marketing is a social activity! The success of a social media marketing campaign strongly revolves around engagement. Your comparison is apples to oranges.

Social Media 251

Social Media Klout Influencer Feed 251