Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Komen for the Cure was ranked number two overall, among a number of non-profit categories. Which generally falls flat in a category like ours. In 2012, it doesn’t rank.
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