Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

MARCH 16, 2011

The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”…. That sentiment is not on an island. Two days ago I was talking to a salaried employee of another large company who told me that they could not access Facebook from their work computers.

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

JUNE 23, 2010

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. He may be echoing a larger sentiment of SMB’s far and wide. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He loves what social media can do and is a champion of it.

Case Study 156

Case Study Social Media Study Sentiment 156