Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. So the question then remains, what SHOULD you track on Twitter? Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238