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Book Review: Social Media Marketing

Webbiquity SMM

Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Explain your goals and establish clear guidelines for any mention of the company on social media sites. Social Events (e.g., Rich Meyer.

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Proven Tips for Getting More Engagement on Your Business Blog RIGHT NOW : There are lots of great tips on how to make a great blog, including not moderating comments, rewarding engagement, giving readers ways to connect with you, publishing posts around the time you get visitors, and more. It’s not only AdSense that you can use.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I’ve seen similar issues with news outlets, especially those with postings that are authored by multiple writers. If you’re the admin of the Facebook Page but want to comment on a posted article, you can only do so as the Page owner, not as an actual participant in the conversation. Readers, the comments are yours.

Facebook 277