Remove Comments Remove Guidelines Remove Message Boards Remove Microblogging
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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. And those who see that the big loser is the message board’s credibility, and by extention, other board’s credibility, also.

Brands 133
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

If you’re the admin of the Facebook Page but want to comment on a posted article, you can only do so as the Page owner, not as an actual participant in the conversation. Readers, the comments are yours. Thanks for your comments, Barbara. Essentially, the communication appears to be coming from an official capacity.

Facebook 277