Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

DECEMBER 27, 2010

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. – … you can scarcely watch a commercial without seeing the iconic Facebook, Twitter, and YouTube icons as part of the message. Subscribe to the comments for this post?

Research 113

Research Report Cymfony Social Media 113

Diva Marketing Blog

FEBRUARY 23, 2009

Joel's Blog CRO-ing About Research @joelrubinson on Twitter. Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Disagree with me in the comments. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. We’ll talk about it. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113