Bill Hartzer

MAY 26, 2010

While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Diva Marketing Blog

FEBRUARY 23, 2009

.  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.   While we might not yet fully understand the science, the natural state of these comments often provides more honest feedback than respondents’ answers to questions in a survey if they aren’t worded quite right. 

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Disagree with me in the comments. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. We’ll talk about it. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113