Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. If I’ve overlooked your favorite, please leave a comment. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot. Hell, 12.7% Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot. Hell, 12.7% Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian).

Radian6 85

Radian6 Cymfony Alterian Jive 85