Harp Interactive

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs. Blogdigger. Blogdigger. Google Blog search. Technorati. BlogPulse Conversation Tracker.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! At the core of all the social networks is an RSS feed.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Blog Comments. RSS & email subscriptions. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. Bit.ly : Tracks click through on links to 3rd party content. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets. Tweet Favorites (add page to favorites).

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.

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The truth in online health communities

Harp Interactive

This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels. Adapt social media content for back-link-campaigns: Social media polls and crowd-sourced tips and tricks can be compiled to create reference articles to attract backlinks.