Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 2, 2010

You need to compete for budget. thanks to Jen Zingsheim for noting this in the comments). This leads into the last key factor here… You need to compete for budget. However, the result is that the blogger then finds themselves competing against other options for budget. That isn’t, by itself, an issue.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. Implications.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 14, 2010

Agencies are all competing for a slice of the digital pie. Share them in the comments. Many clients will continue to operate with discrete channels for campaigns. That means you may need to work closely with other agencies to develop plans. Help clients to coordinate. So, what do you think? What other tips would you offer?

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

JUNE 27, 2011

You don’t know the competing priorities in play. People will draw that line whether you want them to or not (to take it a step further, ask the many people who have lost their jobs after ill-advised comments online). Hell, you probably don’t even know who all of those stakeholders and agencies are. Get me worked up.

Construction 270

Construction Compete Reputation Company 270