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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Outreach and lead generation.

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2011 Q1 Review: SocialFish clients and work

SocialFish

Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations. We’ve been consulting with them on Social CRM trends and applications, we held an in-person group discussion with association executives who are on the front lines of these changes.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Social media isn't hard but doing it well can be if you don't take a collaborative approach–which you clearly do.