Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. At roughly $80,000 to upgrade, it’s cost prohibitive for most small town theaters. Inspired by this issue, Honda is championing an effort called Project Drive-In.

Social Media 156

Social Media Project Film Campaign 156

Twist Image

FEBRUARY 21, 2017

Imagine if a corporation had brand values that looked like this: We promise to protect your personal data at all costs. cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing agency. marketing blog. permission marketing.

Loyalty 68

Loyalty Retail Price Privacy 68

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. ” Kivi has been keeping the post updated, and if you haven’t yet read it, I suggest you do.

Policies 278

Policies Issues Cause marketing Organization 278

Bare Feet Studios

OCTOBER 15, 2008

In many ways, the tools of social media are most useful to you because of their low entry cost and for how they leverage your network of fans and customers to help you. We have several speakers who focus on non-profits and cause marketing. Are these programs meaningful for nonprofits and small businesses too?

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. It's another opportunity to tell and share stories.

CSR 137

CSR Social Media Strategy Consultant 137