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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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How to Support Social Causes as a Brand on Instagram

Later

We are really passionate about ongoing, sustained involvement in communities (the school is near Ismail's factory so will impact the whole town) as we believe this is what makes true, lasting change to peoples' lives. ? ? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community .

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think our biggest one at the time and probably still our biggest now is Chase Community Giving , which is a philanthropy program we do with Facebook, we’ve got about three and a half million fans. Our first step there was, I would say it was a safe step, cause marketing. Listen Now. The RSS feed is: [link].

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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. View this post on Instagram.

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Turns out October is, among many other things, Domestic Violence Awareness Month. I say “among many other things,&# because October can be associated with so many other colors. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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