How to Take an Audience-Centric Approach to Content Marketing
Convince & Convert
FEBRUARY 3, 2016
One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. Case Study: The Wide Appeal of Fitbit. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian).
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