Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle.

Case Study 100

Case Study Study Storify Products 100

Janet Fouts

SEPTEMBER 17, 2012

Here’s the thread on Twitter through a Storify post. Here’s a link to the Storify thread. He took me back into the kitchen, and told me that since Chef had recommended shrimp and grits and it wasn’t on the menu selected for the event, they had decided to do something special, just for me. Gosh, really? What’d I do?

Storify 128

Storify Twitter Hotels Travel 128

Convince & Convert

JANUARY 26, 2012

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. If you’re going to use Klout as a sorting and identification mechanism, think twice about doing so in a local or regional market (or any other closely knit community online or otherwise).

Klout 121

Klout Committee Hosting Storify 121