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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle.

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On Twitter, Social Listening and Southern Hospitality

Janet Fouts

Here’s the thread on Twitter through a Storify post. Here’s a link to the Storify thread. He took me back into the kitchen, and told me that since Chef had recommended shrimp and grits and it wasn’t on the menu selected for the event, they had decided to do something special, just for me. Gosh, really? What’d I do?

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Generally, the group has taken to the cause like a crafter to Pinterest , with dozens of tweets , photos, blog posts, and more popping up daily – and the game isn’t for another 10 days.

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