Case Study Conversation Events Storify 
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Sell-out event.
Convince & Convert
JANUARY 26, 2012
Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. And conversely, that those not selected are not “worthy” of being representatives. Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab.
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