Small Business Mavericks

JULY 18, 2014

Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%). It looks to me, from this survey, that the business who has money to gamble is putting it on social media.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

SEPTEMBER 10, 2012

Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Marketing campaign. 61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Content marketing. Customer service.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

OCTOBER 6, 2014

Create something new — some good ideas are customer survey results, product research, and anything your customer is interested in. Knowing your customer means you know what they will find appealing enough to share and be part of your volunteer marketing staff, spreading your brand farther than any budgeted campaign could go.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

FEBRUARY 18, 2013

Here are 5 elements to your e-mail marketing campaigns that you should test and continue measuring if you want your marketing to succeed: Headlines, or Subject Lines – Headlines determine your e-mail open rates. But you have to constantly test and measure the results you get from your efforts. Is it readable? It is easy to follow?

Marketing 93

Marketing Widget Survey Campaign 93