Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. I’ve yet to be engaged in a media relations campaign when a reporter doesn’t ask for “the press release.”

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. Check out the reasoning and other campaigns that made the list from Forbes. Enjoy this post?

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Now along with the partnership, these companies gained the cache of being innovative in the social space.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. This is especially vital for companies who rely on social networks as their broadcast platforms. Some sounds like Orwell, but I can see it happening. per month.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

JANUARY 24, 2011

You can be Clark Kent and should only pull out the cape when you get into a crisis or super awesome campaign. If you are like me and have a tendency to get distracted by shiny things or obsess over your own personal social conversations, turn off your personal accounts during the day or only have them on during dedicated time for social.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. In situations like this one, I always like to ask myself the “What would you do?”

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31