Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. It’s entirely possible she is a Mass Influencer. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. Looks v interesting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167