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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. Horror #6: The Mobile Fiasco.

Marketing 100
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Are These Social Media Trends of 2011 Part of Your Strategy? by Social Media Today.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.