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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. 6 Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot.

Marketing 265
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! People always ask me what the “future&# of social media is. Reputation Management.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Reputation Management. Hey, Foursquare was pretty small once! Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing?

Marketing 279
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264
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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. The FourSquare/Facebook issue is at best a confusing promotion.